IN THE FIELD

Where passion for the outdoors comes to life

At SAIL, the outdoors isn’t just experienced in store. It comes to life in the field, alongside those who share the same passion. We believe the outdoors is meant to be shared. That’s why we connect with enthusiasts and communities to:

Encourage

Through events, in-store and on-the-ground experiences, we aim to encourage outdoor participation: getting active, discovering new activities, and fully embracing the experience.

Share

Sharing the outdoors means passing on knowledge, passion and best practices. For us, this happens through trusted organizations committed to supporting newcomers and experienced enthusiasts alike.

Inspire

Inspiring outdoor exploration means opening horizons, sparking the imagination and encouraging people to go further. For us, it’s about fostering the desire to discover, learn and explore.

Protect

Conserving nature and ensuring sustainable access to the land are at the heart of outdoor protection, brought to life through partnerships with organizations guided by strong ethical and responsible values.

SAIL in the field is our way of being present where it matters.

Encourage

SAIL Challenge Québec & Challenge Esprit Montréal

SAIL Challenge Québec & Challenge Esprit Montréal

As title partners, we take part in these triathlons in the heart of Québec City and Montréal. Their courses invite both beginners and seasoned athletes to push their limits in swimming, cycling and running, in a strong community spirit.
Learn more
Big Bass Québec

Big Bass Québec

Big Bass Québec is a fishing club that brings together more than 13,000 anglers. Through its Big Bass Challenge tournaments, we support a shared passion for fishing, respect for natural resources, and the development of the next generation.
Learn more
Le Festif! de Baie-Saint-Paul

Le Festif! de Baie-Saint-Paul

By sponsoring the camping area, we invite festivalgoers to enjoy the event differently. It's an experience in harmony with nature, from sunrise to the final note.
Learn more
Fishing Friendzy Foundation

Fishing Friendzy Foundation

We support a youth fishing league in Ontario that will welcome nearly 450 participants. This partnership helps grow the next generation of anglers by connecting more youth with nature.
Learn more
Chassomaniak Film Tour

Chassomaniak Hunting Film Tour

Through our partnership with the Chassomaniak Film Tour, hunting enthusiasts can experience powerful and authentic stories showcased across Quebec.
Learn more
Fourth Quarter Fishing Series Tournaments

Fourth Quarter Fishing Series Tournaments

Through a series of tournaments held on lakes across Ontario, we encourage anglers to come together, challenge themselves and pursue their passion in a structured and welcoming environment.
Learn more

Share

Toronto Sportsmen's Show

Toronto Sportsmen's Show

As the presenting partner of Ontario’s largest fishing show, we are proud to support the Toronto Sportsmen's Show, which brings the community together through conferences, meetups, and specialized exhibitors, helping share knowledge and kick off the season.
Learn more
FédéCP

FédéCP

A leading authority in hunting and fishing in Quebec, the hunters and anglers federation brings together a community of enthusiasts and works toward wildlife conservation. Through webinars and educational content, it promotes best practices.
Learn more
Fish’n Canada

Fish’n Canada

Through its TV show, podcast, expert advice and in-store appearances, the Fish’n Canada team makes information accessible and shares its passion with anglers of all experience levels.
Learn more
Ashley Rae

Ashley Rae

We collaborate with Ashley Rae, who shares her passion for fishing through her content, expert advice and hands-on presence in the field. She inspires and equips anglers of all levels.
Learn more
Born to Hunt

Born to Hunt

Through its shows and films, Born to Hunt highlights in-the-field experiences in hunting and fishing. Its advice, stories and expertise are driven by a passion for the outdoors.
Learn more

Inspire

Hooké

Hooké

With its magazines, films, books and creative projects, Hooké offers a modern, thoughtful vision of the outdoors. Its approach inspires a new generation to reconnect with nature.
Learn more
Cyril Chauquet

Cyril Chauquet

An international figure in adventure fishing, Cyril Chauquet shares stories of exploration through his documentary series. Each one highlights knowledge sharing and species conservation.
Learn more
Jay Siemens

Jay Siemens

Through his YouTube channel and adventures, Jay Siemens inspires a global community of anglers. He showcases exploration, wild landscapes and an authentic approach to sport fishing.
Learn more

Protect

Earth Day Canada

Earth Day Canada

Together with Earth Day, we help raise awareness and mobilize the community around environmental protection by supporting initiatives that promote a more responsible relationship with nature.
Learn more
Muskies Canada

Muskies Canada

Our partnership with Muskies Canada supports the conservation of muskellunge and their habitats. It encourages knowledge sharing and angler engagement in protecting aquatic ecosystems.
Learn more
Réseau Zec

Réseau Zec

In collaboration with the Zec network, access to land and sustainable resource management are supported through an approach that balances development, conservation and long-term stewardship.
Learn more